How to Think Like a Fish: And Other Lessons from a Lifetime in Angling

How to Think Like a Fish: And Other Lessons from a Lifetime in Angling

Regular price $27.00
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The star of the Animal Planet's River Monsters and author of the bestselling companion book shares a meditation on fishing—and life.

In his previous book, Jeremy Wade memorably recounted his adventures in pursuit of fish of staggering proportions and terrifying demeanor: goliath tigerfish from the Congo, arapaima from the Amazon, "giant devil catfish" from the Himalayan foothills, and more. 

Now, the greatest angling explorer of his generation returns to delight readers with a book of a different sort, the book he was always destined to write — the distillation of a life spent fishing.

As Jeremy's catches attract increasing attention, many people ask him how they can improve their own fishing results. This book is his reply: part science, part art, and part elusive something else — which is within every angler's ability to develop. Along the way you will learn when to let instinct override logic, which details are vital and which may be irrelevant, and how a "non result" can be a result. 

Thoughtful and funny, brimming with wisdom and, above all, adventure, these are pitch-perfect reflections that anyone who has ever fished will identify with, for ultimately they touch on the simple, fundamental principles that apply to all angling — and to life.

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handcrafted and curated right here in Upstate NY

All of our leather goods are handmade by The Local Branch out of our Upstate NY homestead workshop, which is just 7 miles from our brick + mortar shop in the charming Finger Lakes village of Skaneateles NY.

We started our leather working journey as transplants to Northern CA from Upstate NY in our early twenties. It was 2009, and hunting for a creative job seemed near impossible during the recession - so we started our own thing, and called it The Local Branch. With very little resources at first, we dabbled in leather working using scrap pieces of hides and a found-on-the-side-of-the-road sewing machine. The very first piece Blaine created was a leather holster, made for his phone and wallet. From there our leather working journey began.

At the same time we began printing apparel with a focus on nature, travel and American history. We stretched our own screens, painting each design by hand and lovingly printed every piece ourselves - a process which is very true to form today. We source all of our blank apparel items in the USA, which has always been our beacon for our brand.

We eventually decided to take this hobby brand into our full time venture. We renovated an Airstream trailer and turned it into our mobile workshop, touring America full time for over two years. We sold our goods at festivals, craft shows and online, as well as wholesale to many shops throughout the USA, Canada and Japan. After landing some of our goods in a few major retailers, we decided to slow down and keep the ethos and vision for the brand to small, local and handcrafted.

Still today Blaine and Mackenzie steer the ship - keeping everything small + handcrafted.

Handcrafted Leather Goods

Shop our assortment of leather goods, made by us in our Upstate NY workshop

Screenprinted Apparel

Each design is handpainted and printed by us on USA made apparel